Steven J. DeKrey, Ph.D., President and CEO of the Asian Institute of Management; Former Graduate Dean at The HKUST Business School, Asia’s leading MBA school

“Finally a book that addresses the unique competitive edge of all entities: culture. While culture can work in negative and positive ways, understanding its impact on an organization’s goals and doing something about it is the job of all leaders. Thanks to Richard Lewis and Kai Hammerich we now have the tools to do just that. This book is a must read for any global leader who works across national, economic and cultural boundaries.”