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Description of Education site

  • Fish can´t see water is an excellent book for colleges and universities teaching courses in International business, strategy, cross-culture and similar topics.
  • We have created a complete PowerPoint presentation covering all 10 chapters, the 8 cases and the 7 countries discussed in the book. It includes 3 new cases to assign to students; Japanese Honda, Brazilian Semco and Chinese Haier, where students will be asked to use the Cultural Dynamic Model ® to analyze the company.
  • We encourage educators to enhance the case collection by uploading new cases and PowerPoint slides to this site.
  • To get access to the educational materials please request a login and password.

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September 10, 2013 | 0 Comments

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Educational pptx

September 5, 2013 | 0 Comments

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