Chapter 1 – Corporate Culture, Strategy and Business Results

In Chapter 1, we discuss how values, beliefs and assumptions are embedded in the organization, through the founders and leaders. We introduce the concept of business influencers and national influencers, and how they impact a company in different ways. We present the simple version of the Cultural Dynamic Model®, and use most of the chapter to discuss the effects of business influencers.

Play – Summary

Play – Strategy and Corporate Culture

Play – Schein’s Approach to Culture