- Fish can´t see water is an excellent book for colleges and universities teaching courses in International business, strategy, cross-culture and similar topics.
- We have created a complete PowerPoint presentation covering all 10 chapters, the 8 cases and the 7 countries discussed in the book. It includes 3 new cases to assign to students; Japanese Honda, Brazilian Semco and Chinese Haier, where students will be asked to use the Cultural Dynamic Model ® to analyze the company.
- We encourage educators to enhance the case collection by uploading new cases and PowerPoint slides to this site.
- To get access to the educational materials please request a login and password.
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