Introduction

The idea we present in the book is simple: national culture, through its influence on corporate culture, has a powerful but often-invisible impact on the success of global companies. What’s more, the very same national traits that accelerated growth in one stage of the corporate lifecycle may derail that growth at a different stage or when an inevitable crisis hits. When you, as a leader of a global organization, become able to recognize the impact of national culture, you will be in a stronger position to lead your company. We will present you with two concepts, Richard D. Lewis’ renowned Lewis model and Kai Hammerich’s new Cultural Dynamic Model®.

Play – Summary

Play – The Importance of Culture